Project Overview

• Company: Aurionpro Fintech

• Campaign: Executive Lead Generation

• Goal: Generate 200 qualified leads over 6 months

• Target Audience: CEOs and CFOs of banking institutions

My Role

I led the end-to-end strategy and execution for this campaign, including:

• Google Ads setup and performance optimization

• Design of ad and landing page creatives

• Creation and testing of lead magnets

• Ongoing reporting and insights

Strategy & Process

After analyzing Aurionpro’s audience and current funnel, I proposed a downloadable case study to build trust with decision-makers. I designed the asset, built a landing page, and integrated it with a Google Ads campaign targeting high-intent keywords.

Execution & Deliverables

• Designed a dedicated case study landing page with gated PDF download

• Created campaign graphics for landing page, Google Ads, and socials

• Ran A/B tests on ad headlines and descriptions

• Performed keyword research to maximize ad relevance

• Monitored and optimized campaign performance weekly

Results

• 46% conversion rate on the landing page

• 215 qualified leads generated over 6 months

• A/B testing revealed that modern, darker-themed graphics performed better

• Video demo pages converted higher than case study downloads

What Made It Work

This campaign balanced trust-building with data-driven execution. By testing different creative formats and visual styles, I uncovered insights that helped refine messaging for future campaigns—ultimately proving that simple demo content outperformed text-based downloads.