Whole Harvest

Social Growth & Live Event Marketing

Project Overview

  • Company: Whole Harvest

  • Campaign: Facebook Growth & Brand Awareness

  • Goal: Increase brand visibility and grow an engaged following on Facebook and Instagram

  • Target Audience: Health-conscious consumers interested in plant-based nutrition

My Role

As Marketing Manager, I developed and executed a multi-channel growth strategy that included:

  • Social content planning and design

  • Community management and page growth

  • Coordination of Facebook Live events with industry influencers

  • Paid campaign setup and audience targeting

Strategy & Process

The core of the campaign was building credibility and community through live, expert-led conversations. I collaborated with physicians and nutritionists to host Facebook Live sessions that positioned Whole Harvest as a trusted authority in plant-based health. These were supported by a mix of organic content and targeted paid posts to expand reach and drive engagement.

Execution & Deliverables

  • Hosted weekly Facebook Live events featuring guest experts

  • Designed branded social content and event graphics

  • Wrote and scheduled daily organic posts to drive engagement

  • Built custom audiences and lookalike campaigns for paid promotion

  • Responded to comments and DMs to foster community trust

Results

  • Grew Facebook following to 1,000+ in 3 months through organic and paid efforts

  • Achieved consistent attendance at weekly live events

  • Increased overall post engagement and audience retention

  • Built a foundation for future e-commerce and product launch efforts

What Made It Work

The success of this campaign came from blending expert voices with authentic community-building. Live events added credibility and real-time interaction, while a consistent brand voice and visual identity helped drive both awareness and loyalty.