Diversity is not just about representing multiple groups of people in a room. It is a mindset, a melting pot of ideas, stories, and experiences that create a truly unique and productive work environment.
Project Overview
Company: Winning Truth International
Role: Contract Content Creator & Editor
Goal: Attract more local clients while maintaining the brand’s high-quality, premium perception
Target Audience: Local professionals and faith-based community leaders seeking WTI’s services
My Role
I was brought on to elevate the brand’s content strategy and increase local engagement. My contributions included:
Developing a monthly social media content calendar
Writing and editing copy for posts and presentations
Designing branded decks for talks, workshops, and promotions
Ensuring tone, visuals, and messaging aligned with WTI’s core values
Strategy & Process
My approach focused on consistency and polish. By creating a structured monthly calendar, I helped the brand show up more regularly on social media while staying on-message. Each post was crafted to reflect WTI’s voice: motivational, refined, and community-focused. High-impact slide decks were also designed to support key presentations and outreach efforts.
Execution & Deliverables
Built and maintained a rolling 4-week social content plan
Created polished slide decks for presentations and community events
Wrote branded captions and copy for Facebook and Instagram
Advised on post timing and audience engagement tactics
Results
Increased local engagement and message clarity
Strengthened visual brand presence across platforms
Enhanced credibility with consistent, on-brand presentation decks
What Made It Work
This project succeeded by combining structure and storytelling. WTI had a powerful message, and I helped translate that into content that showed up consistently, looked great, and resonated with the local community they wanted to reach.